Knowledge Base

Grow your business from anywhere with Facebook

2.5 billion people use Facebook every month to connect with friends and family and to discover things that matter. Find new customers and build lasting relationships with them.

Directly connected with your client’s Facebook Business Page, Facebook Ads let you target super-specific audience behavior and demographics via their Facebook timelines & Instagram feeds.

Facebook ad formats and Pages are designed to capture attention and prompt action. They offer creative flexibility, work across devices and are built to help you reach your goals.

Our Digital Agency professionals will do all the heavy lifting for you, from setting up the campaign to providing your clients with monthly proof-of-performance reports.

Where will my ads be shown?

• Ads will be shown in the news feeds of Facebook and Instagram users that are within the audience you specifically want to target

Do I need a Facebook page if I want to run Facebook ads?

• Yes, a Facebook page is necessary to run ads on Facebook

What will my Facebook ads look like?

• Facebook Ads can be customized to appear in a wide variety of styles, both visually and how the viewer interacts with it. Ads can contain a single image, a carousel of images, or videos. They can be set up to drive leads to your website or can have lead generation forms built into the ad itself.
• Images and videos are to be provided by the client, otherwise we will use stock images for ad units.
• For more details you can visit:
  https://www.facebook.com/business/ads-guide/image

What are the audience targeting options?

• Facebook & Instagram users can be targeted based on their location, interests, demographic, and behavior/browsing habits.

Do I need to provide access to my client’s Facebook page?

• Yes, in order to run Facebook campaigns we need to associate the ads with the client’s Facebook page. If the client does not have a Facebook page, we can create a basic one to use just for the campaign.
• To provide access, follow the instructions below:

Granting Advertiser Access (old version):

1. Click Settings at the top of your Page.
2. Click Page Roles in the left column.
3. Type in the email social@secure-access.online [1] or username Jay Vuze
4. Click Editor to select a role from the drop-down menu and select Advertiser (or Administrator if running lead ads)
5. Click Save and enter your password to confirm.

Granting Advertiser Access (new version):

1. Click Settings at the bottom left of your Facebook Page.
2. Click Page Roles in the left column.
3. On Assign a new Page Role section, type in the email social@secure-access.online [1] or username Jay Vuze
4. Click Editor to select a role from the drop-down menu and select Advertiser (or Administrator if running lead ads)
5. Click Save and enter your password to confirm.