Category
- Checklists
Description:
An SEO site migration is put in place in order to limit the number of SEO issues during a website re-design. A carefully executed site migration can minimize traffic fluctuations, and in a best-case scenario, Google will ultimately treat the new site as if it were the original.
The first step in the SEO Migration process is called SEO Migration Plan Checklist. There are three phases we recommend you complete – See below;
Phases:
- Benchmarking – create a checkpoint of where the site is prior to site change (traffic stats, engagement level, technical issues, etc.) for comparison later.
- Planning – Ensure all common elements are planned for in case they are changing.
- Post Launch – Ensure all 301 redirects and planned migration tasks are reviewed and completed.
We have provided two documents outlining the three different phases in more detail that you can share with your customer or use for your own personal reference.
